Sanguine is an award winning Reputation Strategy & Digital conglomerate based out of United Arab Emirates with its presence in Asia and Africa. Sanguine prides itself to be one the leader spread across 3 continents, specializing in Reputation Management services anchored in preemptive digital analysis and strategic planning.

Babita Singh spearheads her digital conglomerate Sanguine in Asia, Africa and Middle East and has received many awards for her Meritorious Service and her niche expert services have been often covered among popular editorials, dailies and TV programs. Babita Singh is a Cyber Security and International Cyber Law professional and works closely with government agencies, boards, and agencies as a Cyber Certified Intervention officer.

Sanguine caters to Governments, Politicians, Fortune 500 companies, Celebrities, Beaurocrats and HNIs in 95 countries. The digital conglomerate excels in Digital Listening, Digital Sentiment Analysis, Perception management, Political & Election Campaign Management, Reputation PR, Competitive Intelligence research and Privacy Enforcements.

Sanguine's team has also bagged the coveted “KOTLER AWARD” in World Marketing Sumit 2020 for their Innovation & Excellence in Digital Reputation in Corporate Affairs category , UAE Business Awards as the “Best Reputation Management Agency” and have recently been bestowed with the honour of the "Best Companies Award" in 2022 for their contribution to the field of technology at the Internet 2.0 conference in United Arab Emirates.

Besides this business, Babita Singh spends her time cheering the Rotary Club of Delhi Madhyam as Founding President which has been actively acknowledged for its social contribution.